Ellie Burns

Amazon Fresh


My winning competition entry for D&AD to create and define the persona for Amazon Fresh and create the content that surrounds it. Taking the quick element of the service for the digital, fast-paced target customer, I combined it with the fresh, local products available. #FromSourceToPlate emphasises the product journey making the service stand out from its competitors (Gousto, Ocado) whilst providing relevant digital content such as recipes to increase average product and average spend.