Ellie Burns
hello@ellieburns.info

Backpocket

Backpocket

Identifying ‘A Gap in the Market’, Backpocket is an app and service finding the user the perfect pair of jeans through community, collaboration and creativity. Working with leading, global denim brands whilst supporting the smaller and independent, the platform will be targeted predominantly by Generation X (those aged 25+).

BACKPOCKET: FINDING YOU THE PERFECT PAIR OF JEANS (THROUGH COMMUNITY, COLLABORATIONS AND CREATIVITY)

 

market & customer Research

 

 

THE APP

 
 

360° marketing plan & CAMPAIGN STRATEGY

 
 
 

In-store activations/touch points