Ellie Burns



A second year project to identify and research a failing high-street brand and create a campaign to reposition and relaunch the brand. My campaign idea #BridgeTheGap for American casual brand Gap with the idea to revitalise brand image, successfully reach a new audience whilst promoting the core brand. #BridgeTheGap involves collaborating with a charity asking the customer to bring in wearable old garments in exchange for exclusive experiences. The campaign is 360, a combination of online and offline material and collaborative.

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